Google Fitbit

UX ideation & design for Fitbit Premium to help users better understand their workout achievement.

Role

UX Design Intern

Duration

3 months

Team

Fitbit Service UX Team

My achievements

Led the UX design of a new feature from scratch for Fitbit Mobile App

Conducted 7 Subject Matter Expert interviews and 5 usability testings with Fitbit users

Authored research reports with the UX researchers

My impacts

The feature is strongly supported by Fitbit users and stakeholders, which impacted Fitbit’s next-generation Mobile App.

The user flow and prototypes are reused as a template in other Fitbit projects.

The documents are referred by other product areas such as Pixel, and resulted in a 50% reduction in turnaround time

Timeline

Overview

Through the Fitbit App, users gain effortless access to their fitness data, encompassing vital metrics such as heart rates, steps taken, distance traveled, and calories burned. To enhance the experience for Premium subscribers and boost subscription rates, Fitbit aims to add new features to help users better understand and utilize their data, especially workout data, and provide tailored insights and advice accordingly.

Goal

To explore Fitbit users' motivations for subscribing Premium plan
To ideate a new feature of Fitbit Premium and increase subscription
To collect user feedback on the new feature for further iteration

Methodologies

Brainstormed and designed user interfaces through Figma
Conducted interviews with subject matter experts and stakeholders
Conducted usability tests and interviews with real Fitbit subscribers

How might we...

Celebrate Fitbit Premium users' workout achievements?

Understand workout metrics

The United States Department of Health and Human Services (HSS) recommends the following physical activity guidelines for regular exercise:

150 minutes of moderate-intensity aerobic exercise or 75 minutes of vigorous-intensity per week, or a combination of both, and strength training for all major muscle groups at least twice a week, to gain the maximum benefits from your exercise routine.

Cardio

Strength

Intensity

Persona

What I did well...

Facilitated ongoing communication with project stakeholders and external experts, ensuring a diverse range of insights were consistently incorporated into project development.
Visualized concepts effectively to enhance understanding and clarity for others, facilitating smoother communication of ideas.
Kept meticulous logs of daily accomplishments and practiced introspection to recognize strengths and areas needing enhancement, nurturing personal advancement and progress.

Reflection & Action points

Prioritize users' perspectives, needs, and pain points before diving into visual design.
Collaborate closely with user researchers to conduct usability testing and validate designs, ensuring they meet user expectations.
Embrace early failures and seek feedback to refine designs throughout the project.
Improve storytelling in presentations and documentation to convey concepts effectively and gather valuable feedback for iterative improvements.